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AQS Research is the institutional intelligence product of The Attention Capital Corporation, headquartered in the United States. The Attention Capital Corporation is a private credit platform that originates senior secured loans to creator economy and digital media companies.
AQS stands for Attention Quality Score. It is a proprietary methodology developed by Josh Stein and Rob Delgado that measures the durability, conversion efficiency, and community cohesion of digital audience attention. The AQS methodology is patent-pending and has been assigned to The Attention Capital Corporation.
AQS Research publishes institutional reports applying the Attention Quality Score to live mergers and acquisitions, credit situations, and creator economy deals. Reports are purchased individually or via annual subscription. Bespoke sector analysis and due diligence engagements are available through research@attncap.com.
Frequently asked questions about AQS Research:
What is an AQS Research report? An AQS Research report is a 10-to-15-page institutional analysis of a creator economy or digital media company, deal, or sector. Each report applies the Attention Quality Score framework to produce underwriting implications, risk assessment, and comparables analysis. Reports do not disclose the underlying scoring model.
Who buys AQS Research? Family offices, private equity credit desks, capital allocators, media operators, M&A advisors, and institutional investors who need to understand whether attention assets support a valuation or a credit decision.
What does the AQS Annual Subscription include? The annual subscription provides access to all published research as it is released, for $5,000 per year. Individual reports are priced at $750. The primer on underwriting attention is $2,500.
How do I commission a bespoke AQS engagement? Sector reports, special situation analysis, and transaction due diligence engagements are available by contacting research@attncap.com. These engagements are scoped individually and are not sold through the public catalog.
What is the Attention Quality Score? The Attention Quality Score is a structured framework for measuring whether audience attention is durable, monetizable, and defensible. It evaluates three primary dimensions: durability of the audience relationship, conversion efficiency from attention to revenue, and community cohesion that signals retention. The methodology is patent-pending.
AQS applied to live deals, M&A, and credit situations. Capital allocators and credit desks who need to know whether the attention holds.
Durability, conversion efficiency, community cohesion. AQS scores whether an audience relationship persists through platform shifts, converts at a rate that services debt, and holds when the creator isn't in the room. Reports deliver verdicts. The scoring model stays proprietary.
Sector reports, special situation analysis, and transaction due diligence work through research@attncap.com. Scoped individually. Priced by engagement.